10 tips to increase customer satisfaction

  1. Make your customers feel valued – this is anything from newsletters to let them know what your business is doing at the moment to incentives such as discounts for regular customers.

  2. Get your facts right – nothing turns customers off more than the wrong information when communicating with them.  Get the basics like this right and your customer will notice it.

  3. Provide information quickly – if you are giving a customer a quote do it as a priority, don’t leave it as the last task on your ‘to do’ list.

  4. Listen to customer feedback and problems – by doing this you can change any aspect of your business that customers are not happy with, they will come back to you time and time again.

  5. Offer rates based on loyalty – this could be anything from a 5% discount to 25%

  6. Ask a friend or relative to pretend to be a customer and get them to obtain a quote from you -  Get them to be brutally honest even if it seems like nitpicking, they might uncover something you didn’t know about your business.

  7. Make sure you deliver what you promise – don’t tell customers that a project that would normally take 2 weeks can be completed in 1 week to secure a sale.

  8. Be professional – make sure the phone is answered properly, send quotes when asked for.

  9. Allow customers to have their say if they are disputing something –  take notice and you might realise there could be improvements in working practises.

  10. Be contactable!

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